Logo design is primarily expected to play a role in branding, and this tends to demand the logo is ever present in all potential points of contact with a business. In particular, Photoshop should never be used for logo design. It may even have become one of those rare products to be used as a verb (any manipulated image is often accused of being ”photoshopped”).Īs one of the premiere graphic design programs on the market, Photoshop is made for many people with many diverse needs, but there are some projects for which Photoshop is not only an imperfect tool, it is the worst tool possible. It may be one of the most commonly used graphics software-by everyone from professional photographers and graphic designers to grandmothers touching up family photos. In spite of appearances, Photoshop is not magic. The reality, however, is much more complicated. As a result, you might assume it is possible to design a logo in Photoshop. It is known for photo touch-ups, but it is so powerful that it can accomplish digital painting, video editing, web design and even 3D graphical artwork. Adobe Photoshop can seem capable of anything.

Photoshop design